Apr 9, 2020

Scarcity-based business approach -the new normal?

The 21 days lockdown announced by the Indian Prime Minister has created a troubled nation, looking for this embargo to get over. While the optimists are overconfident, the pessimists write their own doom story. However, there lies a problematic middle part. It is not just people who are anxious, businesses overall are eager too, as they stare towards a challenging …

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Divide and Rule – Is Segmentation the crucial first Step?

In 1998 as a “Young Leader”, I joined one of the first private telecom operator in India offering Telephone connections, unheard of in the country till then. We had set a clear goal of identifying, selling and servicing a customer whose Average Revenue Per Line (ARPL) was above INR 3000 per month per line. Since then, Segmentation has driven telecom …

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Jun 6, 2017

Girish Trivedi is a Judge at GSMA Mobile World Congress (MWC) Shanghai 2017

The GSMA last week announced the nominees for the 2017 Asia Mobile Awards. Winners of the “AMO Awards” will be honoured at the Asia Mobile Awards Ceremony and Dinner Reception at DaGuan Theatre in Pudong, Shanghai on Wednesday, 28 June. I would like to extend my best wishes to all the nominees for the 2017 Asia Mobile Awards. Look forward to …

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Jan 19, 2016

Telecom Trends 2016

Trends 2016: The ‘elements’ telecoms can brace for this year By Girish Trivedi The many developments that can impact how industry evolves in 2016. Move towards consolidation: 2016 will set the tone for an upcoming structure of the industry. Entry of new players like Reliance Jio will enhance competition and as a result can lead to few players looking to …

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Jul 9, 2015

Hard(ware) to Digest, Microsoft’s changes direction on Lumia

Early 2013 during my interactions with the Lumia team, gearing up for the ambitious launch of Lumia 925, there were few obvious questions., which I raised with the team. I was clear in my mind, it was not about, whether I agreed with team or not. These were what I have been hearing from consumers / users as well as …

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Jun 25, 2015

Digital India – We need the CULTURE Curry

Culture eats Strategy for Breakfast – Peter Drucker Late 1990’s: As a trainee, with a telecom operator in Mumbai, I learned the most common problem faced by the network team was “RIGHT OF WAY”*. Jump to 2015, venue Delhi, A Digital India conclave, as I speak at a Panel discussion on “Digital Governance”: telecom industry’s biggest challenge continues to be …

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Jun 12, 2015

We want YOU! Monk Consulting is Hiring

Experience in a market research firm, a market intelligence division of an IT MNC or Software industry, looking to further their career in Consulting and advisory Experience in the ICT/ Healthcare/ Financial Services industry with marketing and product management portfolios, is advantageous. Excellent PowerPoint / MS Word/ Excel Skiils Desirable Skills Comfortable working on a virtual geographically disparate team; Leadership …

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May 14, 2015

Can Telcos propel Cloud??

Insights from my discussion on “India Focus: Convergence of Telecom & IT – Telco’s going Cloud” at Cloud Security Summit, Mumbai 7th May2015. This discussion was not just about security, but looking at the future source of  revenues and if Telcos are ready . While the general agreement was that Telcos have lost some initiatives, they still have direct relationships …

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May 1, 2015

Death of Desktop Website? too soon

Today Myntra moves from being a desktop / app based ecommerce business to completely app based business. Flipkart has announced that they will move in the similar direction. Is this the beginning of the end of website as the key marketing tool? What supports such a decision? Well few developments in recent past may endorse this move: Network Led Developments: …

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Apr 2, 2015

Curious case of eCommerce Loyalty

Is Loyalty for eCommerce business limited till the discounts lasts?? We try and construct if we will see periodic movement from Cognitive to Action Loyalty Every business looks to serve a set of customers in order to maximize profitability and add new customers for further expand their base. All businesses understand that few customers can be more profitable to serve …

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