Jul 22, 2021

Observation and its importance in Segmentation

Identifying patterns of your #Segment (both formal & informal) has a tremendous role in business planning. Last few years, I connected with various start-up founders, mostly with great business ideas. Unfortunately, many of these start-ups never make it beyond a conceptual stage. One of the reasons can be the lack of familiarity with how consumers will use their product /service. …

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Apr 9, 2020

Scarcity-based business approach -the new normal?

The 21 days lockdown announced by the Indian Prime Minister has created a troubled nation, looking for this embargo to get over. While the optimists are overconfident, the pessimists write their own doom story. However, there lies a problematic middle part. It is not just people who are anxious, businesses overall are eager too, as they stare towards a challenging …

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Divide and Rule – Is Segmentation the crucial first Step?

In 1998 as a “Young Leader”, I joined one of the first private telecom operator in India offering Telephone connections, unheard of in the country till then. We had set a clear goal of identifying, selling and servicing a customer whose Average Revenue Per Line (ARPL) was above INR 3000 per month per line. Since then, Segmentation has driven telecom …

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