Jan 15, 2013

App Monitization: An Uphill Task

Monetization is to apps, what conversations is to websites. The success of an app is a process, and monetizing it is a true definition of how popular and successful an app is. Its not the best kept secret and making money, selling app is not EASY. Time and again we have come across business plans of various app developing companies, …

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Jan 14, 2013

Microsoft-Nokia: Few Gains, More Work

Microsoft acquired Nokia – worlds’ second largest mobile phone manufacturer – after experimenting, observing acceptability of Windows 8 on Nokia Lumia devices. This is one chance for the combined entity to stay in the game where they seem to be losing ground. Nokia has in the past struggled with their product strategy, with more misses than hits. Microsoft, for most …

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